tampa bay executive recruiter

Considering a Job Offer

It’s been a slog, this job search. And you’ve finally gotten an offer from a company you’ve had your eyes on. But hold up! Before you accept it, take some time to think it over. It can be easy to react from a place of fear: “What if this is the best or only offer I get? I need a job!” As a [...]

2022-03-14T06:52:23-04:00March 14th, 2022|

Hiring Content Strategy

We’re all stalking each other all the time. Just as hiring managers check the social media accounts of potential hires before they extend an offer, those seeking jobs are quick to check out the online presence of a company under consideration. That’s why so many of the companies I work with at Norstrem Associates proactively market their worth as employers online. Here are [...]

2022-03-11T06:57:04-05:00March 11th, 2022|

Creating Better Cover Letter Openers

“Tim, do you have a template I can use for cover letters?” I can’t tell you how often I have heard this question, and the answer is, not really — because I firmly believe cover letters should be original and authentic. Yes, there are common things. All cover letters should explicitly name the role you’re hoping to get, why you’re the right choice, and [...]

2022-03-10T07:04:47-05:00March 10th, 2022|

Reinventing the Freight Train

You don’t need to reinvent the wheel to make progress. But what about the freight train? Founded by 3 former SpaceX engineers, start-up company Parallel Systems’ goal is to do just that. By modernizing freight trains, they hope to transport more goods by rail (and less by highway trucks) to combat pollution levels. To do that, they’re essentially reinventing freight trains as autonomous, [...]

2022-03-09T07:18:45-05:00March 9th, 2022|

Scaling is Hard

When Glossier laid off a third of its employees in January, a lot of companies took away a big lesson: Scaling is difficult. CEO Emily Weiss handled the layoffs by telling employees, “We got ahead of ourselves on hiring. Those missteps are on me.” This isn’t the first big layoff for the beauty brand. In 2020, the company shut down its retail stores [...]

2022-03-08T07:15:29-05:00March 8th, 2022|
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