Importance of Social Media in Recruiting and Hiring

It might surprise you to hear a recruiter tout the advantages of advertising your open jobs on social media, but here we are.

The fact is, in today’s market, a recruiter might be your biggest advocate, but you should use every medium at your disposal to network for the right candidates. At the very least, expect candidates to peruse your social media profiles for confirmation of your culture and hiring practices.

Social media is not just a good way to spread the word to an audience that is largely already following you. It’s also an important place to get your brand’s values across in a consistent way.

Social media can also help you attract passive candidates — those who aren’t necessarily actively looking for a job but might consider the right one if they happened to see it.

In a tight job market where it’s increasingly harder to hire, the optimal approach is to use every tactic at your disposal. While a recruiter may very well be the ultimate channel for funneling candidates your way, other touchpoints job seekers find along the way make an impact, and that includes social media.