Chessboxing could be the next big hit for streamers

It’s chess. It’s boxing. It’s both. Chessboxing is the latest streaming sensation.

If you’re like me, this is your first time hearing about it, but chessboxing has actually been around for a long time. With roots in 1970s London, and a spot flight in a 1979 kung fu film (really), today’s game is played based on rules developed by a Dutch performance artist in 2003.

And it’s… exactly what it sounds like. 11 alternating minutes of blitz chess, followed by conventional boxing. If that seems like a strange combo, perhaps that’s exactly what’s made it a perfect match for YouTube and the streaming community.

YouTuber Ludwig (Ludwig Ahgren), who hit a viewership record filming the live Mogul Chessboxing Championship at USC. With 500,000 at-home viewers and 10,000 in person at the Galen Center, it was the most viewed chessboxing event of all time.

So what’s the appeal? Strategy meets physical combat, complete with outlandish gimmicks and commentary with *personality*. It might be a natural spectacle for our times.

It certainly has the novelty to hook viewers in.

I work on a lot of job descriptions and cover letters as a recruiter—no matter how serious the job, a good hook is necessary to pull ‘em in.

Not your forté? Great time to work with a recruiter! Give me a shout!

#chessboxing #careerplanning #warfortalent