It’s vacation time of year. What did your summer vacation smell like? Pretty great? So good you‘re ready to go back?
Sensory appeal is increasingly being used by the travel industry to “scent” the tourism experience. And you bet they hope it lures you back.
The research supports this, too. Smells are proven to act as a source of intangible information that our brains associate with experiences. And as an industry based entirely on just that, it’s perhaps an easy yes to try these tactics.
You’ll find scents being used strategically in airport lounges, customs areas, car parks, bathrooms, and lobbies. If you’ve flown United Airlines recently, maybe you recall an orange peel and fig scent in its lounges.
Scent is even shown to influence customer behavior. Coffee, for instance, can make people feel more energetic and alert (just like drinking it), and warm scents (like cinnamon or vanilla), can potentially reduce calorie consumption.
The opportunities for the industry to mold the travel experience and entice customers back are seemingly endless.
I’m curious where else this could be used effectively. As a recruiter, I have to ask… do you associate your workplace with a scent? And is it a good one?
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