As the Christmas weekend approaches, how many of us take a โdeadline orientedโ approach? Waiting until Saturday or Sunday to finish shopping? ๐ ๐ป๐If so – what can you expect in the stores and malls? ๐Letโs look at some recent numbers as reported by CPA Practice Advisor and NRF:
๐๐ Brace yourselves – a staggering 142 million U.S. shoppers are expected to hit the stores on the Saturday before Christmas, marking an impressive 15% increase from last year’s figures. This surge in foot traffic highlights the enduring significance of last-minute shopping traditions, making 2023 Super Saturday a powerhouse for retailers.
๐๐ธ A detailed holiday spending forecast for 2023 reveals an average spending per person in the U.S. of $875, showcasing a generous 12% uptick from the previous year. Most popular gift items include clothing (50%), toys (34%) and books or other media (24%). Source: NRF
๐ป๐ The digital sleigh ride is gaining speed! The forecasted data highlights a substantial 40% increase in online transactions compared to the previous year. E-commerce takes the spotlight as shoppers increasingly embrace the convenience of digital shopping, making this Christmas a truly digital-dominant celebration.
๐๐ฑ Statistics show a 30% increase in sales for smartphones, gaming consoles, and smart home devices compared to last year. It seems like 2023 is all about gifting the latest and greatest in technology, reflecting the evolving preferences of holiday shoppers.
๐๏ธ๐ณ Gift cards are reigning supreme! They remain the most popular gift with 55% of holiday shoppers saying they would like to receive them. The data forecasts a 25% increase in the purchase of gift cards, emphasizing their growing popularity compared to the previous year.
๐ ๐ฐ Bargain seeking shoppers have already started. 60% of shoppers began their Christmas shopping early, seizing discounts and avoiding the holiday rush. This figure marks an 18% increase from the prior year, indicating a growing trend where planning ahead translates into more significant savings.
So now you have an idea of where your ideas stack up with others. Have a great time getting into and out of the mall this weekend!! ๐ ๐ #ChristmasByTheNumbers #DataDrivenShopping #HolidayInsights
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